Hershey's named the "Official Candy and Fund Raising Product of Babe Ruth League, Inc."
January 21, 2004
Dear League President:
Exciting News! Babe Ruth League, Inc. is pleased to announce that Hershey’s has been named the “Official Candy and Fund Raising Product of Babe Ruth League, Inc.” Hershey’s and Babe Ruth League, Inc. are a natural fit.
Each league is able to purchase Hershey’s Fund Raising assortment carriers featuring America’s favorite brands including Reese’s® Peanut Butter Cups, Twizzlers®, Kit Kat®, Hershey’s® and Hershey’s® with Almonds.
In creating the relationship between Hershey’s Fund Raising and Babe Ruth League, Inc., we have given careful consideration to the elements you told us were important to you for a successful fundraiser: quality, price and service. With Hershey’s, we have ensured your league is able to purchase a quality product at a very competitive price. To best service your league, Babe Ruth has put together a national network of distributors (list enclosed) which allows representatives to personally meet with your league and explain the program benefits.
But, here is the best part! This program is going to be fun and exciting while allowing you to raise the much needed revenue for your league! We have created unique incentives with your league in mind.
Each team in your league that sells a minimum of 16 individual carriers (4 cases of either 40 or 52 candy bars) of Hershey’s products will be given their choice of either a “Ripken Way” CD-ROM, a Margie Wright Coaches’ Series Video, or a Hershey’s bat bag. Every league which participates in or inquires about the Hershey’s Fund Raising program will be entered into a sweepstakes drawing for a Grand Prize of $5,000 toward the purchase of league equipment from Anaconda Sports. Other prizes include eight Jugs Junior pitching machines. (One awarded in each Babe Ruth region!)
For 2004’s grand finale, a Hershey “all-star” Team will be selected. Nine players between the ages of 5 and 12 from throughout the USA, along with 2 guests each, will attend the opening weekend of the 2004 Cal Ripken World Series in Aberdeen, Maryland as fans. These players will be recognized at the Cal Ripken World Series as the 2004 Hershey’s “all-star” Team. Watch for more details in future mailings.
The preferred distributor in your area, as selected by Babe Ruth League, Inc., will be in contact with you in the near future to discuss the options available to your league for generating funds through sales of the Official Candy and Fundraising product of Babe Ruth League, Inc.– Hershey’s.
If you have questions, please call Joe Smiegocki at Babe Ruth Promotions: 800-880-3142.
Sincerely,
Ronald Tellefsen
President/CEO
RT/tc
cc: Fundraising Coordinators District, State and Regional Commissioners
